Want something a little more dressed up than the admittedly utilitarian Maverick loss-leader? The top-tier Lariat trim checks in at $25,860, which is roughly equivalent to a barebones mid-size Ford Ranger. With a starting MSRP of $19,995, the Maverick is $4,000 cheaper than the base version of its Santa Cruz competitor. It’s also a cunning way to keep costs down - or, in the case of Ford’s compact truck, push them all the way into the basement. You see, while the all-new Ford Maverick is ostensibly aimed to intrigue a set similar to those whose heads have been turned by the Hyundai, its roots are buried in more accessible - and in some ways, more innovative - soil. The other’s story, written as part of a madcap design surge at current truck king Ford, is a little more complicated. Of the two, the Hyundai Santa Cruz stands as the more upscale entry, a quick and luxury-laden choice that should appeal to those seeking both a plush commuter and a flashy lifestyle accessory that’s not afraid to get its boots dirty at a weekend campsite. For the first time in over a decade, buyers have a choice between a pair of compelling compact models, each of which steps outside of traditional truck turf to offer a crossover-based, car-like driving experience to go with their open-bed practicality and adventurous styling.
There’s a bottom-up revolution currently underway in the pickup world, a segment better known for the top-down dominance of the ultra-rugged full-size models that regularly lead America’s best-selling vehicles lists. We tested and reviewed the pickup and found a lot to love. The 2022 Ford Maverick in blue sitting in front of a city skyline.
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